Flo Health

Services

UX/UI

Growth Marketing

Visual Design

Client

Flo Health

Year

2026

Project Overview

I joined Flo's Growth team to design digital experiences that helped acquire, activate and retain Premium users.

My work included emails, landing pages, in-app graphics, paid campaigns and social assets, helping create a consistent experience across every touchpoint.

75M+

monthly active users

380M+

app downloads

My role

I partnered daily with

Product
CRM
Growth
Copywriters
Legal
Brand Designers

I designed

Email campaigns
Landing pages
In-app promotional assets
Fake-door experiments, A/B tests
Social assets
Presentation decks
Campaign toolkits
Marketing illustrations

Designing for growth

Flo launches new campaigns every week across multiple channels.

The challenge wasn't designing individual campaigns. It was creating high-quality assets quickly enough to support rapid experimentation and delivery while keeping everything consistent across channels.

Services

UX/UI

Growth Marketing

Visual Design

Client

FloHealth

Year

2026

Project Overview

I joined Flo's Growth team to design digital experiences that helped acquire, activate and retain Premium users.

My work spanned email, landing pages, in-app graphics, paid marketing and social campaigns, ensuring every touchpoint felt consistent with the product and brand.

75M+

monthly active users

380M+

app downloads

Services

UX/UI

Growth Marketing

Visual Design

Client

FloHealth

Year

2026

Project Overview

I joined Flo's Growth team to design digital experiences that helped acquire, activate and retain Premium users.

My work spanned email, landing pages, in-app graphics, paid marketing and social campaigns, ensuring every touchpoint felt consistent with the product and brand.

75M+

monthly active users

380M+

app downloads

Re-engagement & Retention

I designed lifecycle emails and promotional screens with subscription offers to encourage inactive users to return. Each campaign combined multiple touchpoints (from inbox to in-app) to help create a consistent re-engagement experience.

Lifecycle emails · Promotional in-app screens · Subscription offers

Re-engagement & Retention

Re-engaging inactive users required more than a single campaign - it meant creating a consistent experience across multiple touchpoints. I designed lifecycle emails and in-product surfaces that encouraged users to return, rediscover key features and continue their journey.

Feature Awareness & Engagement

When Flo launched new features, I designed the assets that introduced them to users. This included in-app cards, promotional banners, social media and supporting campaign assets that explained new functionality without interrupting the product experience.

Feature announcement screens · In-app banners · Push notifications

Feature Awareness & Engagement

To increase feature adoption, I designed promotional experiences that introduced new functionality in a clear and contextual way. From in-app banners, social media and or campaign assets, every touchpoint was crafted to educate users without disrupting the product experience.

Feature Awareness & Engagement

When Flo launched new features, I designed the assets that introduced them to users. This included in-app cards, promotional banners, social media and supporting campaign assets that explained new functionality without interrupting the product experience.

Feature announcement screens · In-app banners · Push notifications

Subscription & Conversion

Premium campaigns relied on multiple touchpoints working together. I designed promotional emails, landing pages, subscription screens and supporting marketing assets that clearly communicated the value of Flo Premium and guided users towards upgrading.

Premium campaigns · Email journeys · Landing pages · Promotional graphics

Subscription & Conversion

Premium campaigns relied on multiple touchpoints working together. I designed promotional emails, landing pages, subscription screens and supporting marketing assets that clearly communicated the value of Flo Premium and guided users towards upgrading.

Premium campaigns · Email journeys · Landing pages · Promotional graphics

One brand, multiple touchpoints

My work wasn't limited to the app. I designed all kind of assets adapting Flo's visual language while keeping every touchpoint recognisable and consistent.

One brand, multiple touchpoints

From social campaigns and branded assets to in-product experiences, I adapted Flo's visual language across different formats while ensuring every interaction remained cohesive, recognisable and true to the brand.

One brand, multiple touchpoints

My work wasn't limited to the app. I designed all kind of assets adapting Flo's visual language while keeping every touchpoint recognisable and consistent.

Subscription & Conversion

Supporting Premium growth meant communicating value consistently across the user journey. I designed product and marketing assets that reinforced subscription messaging and helped create a seamless path from discovery to conversion: Emails, landing pages…

My contribution

Across the Growth team, I helped deliver campaigns quickly while maintaining a consistent user experience across every touchpoint.

01

Designed cross-channel experiences supporting acquisition, activation, retention and Premium conversion.

03

Evolved Flo's brand through creative campaigns across product and marketing touchpoints.

02

Helped maintain a consistent user experience while supporting rapid experimentation.

04

Collaborated across Product, Growth, CRM, Brand and Legal to launch campaigns quickly while meeting brand and regulatory requirements.

Learnings

01

Growth design is a team sport

02

Design decisions are stronger when they're driven by experimentation

03

Consistency enables speed

Designing for growth isn't about individual screens, it's about making every interaction feel like part of the same experience.

I learned that users don't experience email, landing pages, in-app messages or social campaigns in isolation. The biggest impact comes from designing these touchpoints as one connected experience.

My contribution

Across the Growth team, I helped deliver campaigns quickly while maintaining a consistent user experience across every touchpoint.

01

Designed cross-channel experiences supporting acquisition, activation, retention and Premium conversion.

03

Evolved Flo's brand through creative campaigns across product and marketing touchpoints.

02

Helped maintain a consistent user experience while supporting rapid experimentation.

04

Collaborated across Product, Growth, CRM, Brand and Legal to launch campaigns quickly while meeting brand and regulatory requirements.

My contribution

Across the Growth team, I helped deliver campaigns quickly while maintaining a consistent user experience across every touchpoint.

01

Designed cross-channel experiences supporting acquisition, activation, retention and Premium conversion.

03

Evolved Flo's brand through creative campaigns across product and marketing touchpoints.

02

Helped maintain a consistent user experience while supporting rapid experimentation.

04

Collaborated across Product, Growth, CRM, Brand and Legal to launch campaigns quickly while meeting brand and regulatory requirements.

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Re-engagement & Retention

I designed lifecycle emails and promotional screens with subscription offers to encourage inactive users to return. Each campaign combined multiple touchpoints (from inbox to in-app) to help create a consistent re-engagement experience.

Lifecycle emails · Promotional in app screens · Subscription offers